Should Small Business Us ChatGPT?

CHAT GPT ...

What is it and should you be using it in your business?

Here's a very brief explanation: It is an artificial intelligence (AI) software program which you download, and then you give it a lengthy prompt with lots of keywords etc and it generates the content and text etc for you.

Yes it can save you lots of time, yes it can bulk create content for you.

Yes it's very clever, and yes AI will feature heavily in the future of the marketing industry without a doubt.

It comes down to personal choice obviously, but for me it's a no go. So why won't I be using it??

I am passionate about content creation, and a huge part of that is being authentic.

To me, authenticity means using your OWN voice, your own way of phrasing things, your own twist on situations. Sometimes that may mean being more raw, and more personal. AI isn't that.

It really depends what your business model looks like, and if you're wanting to churn out content quickly and you're not too bothered about it being authentic then it could be a winner for you.

As far as my own business is concerned - it's not something I use, and it's not something I use for my clients' content either. Everything I design, write and curate is done by hand, and from the heart.

Let me know if you use it and how you find it!