How Should You Be Marketing Your Small Business?

Are you a follower or a leader when it comes to marketing?
Let me explain what I mean by that, as most businesses fall into a category without being aware of which camp they're working from, and it can make a HUGE difference to your business.

Leadership Marketing includes activities such as presenting at events, creating and facilitating a Facebook group, publishing a blog, running a workshop, producing live material and so on.

Follower Marketing is more passive, including activities such as attending other people's events, joining groups, commenting on posts, blogs and articles.

So which is more important?
That's a good question, and although there isn't a concrete answer, leadership marketing positions you as a person of influence in your field, and let's people know that you really know what you're talking about - that you're the person they need to come to when they need help.
There's no doubt that this is super important to the growth and success of your business, so the majority of your time should be spent in leadership marketing activities.

Follower marketing does have it's place too though, as it helps to build relationships, gain trust, increase awareness and make you more visible, but introverts and those with social anxiety or imposter syndrome tent to lean more towards these activities, and a business will struggle to grow using just these tactics.

Really THINK and consider what you're doing to increase business. Are you really trying to grow, or are you simply trying to get through each week and fulfill orders, and firefight your way to the next month. Be proactive!

In summary, you'll need a mixture of the two types of marketing, but as a small business, try and aim for 70% leadership and 30% follower marketing, and see if makes a difference.